{"id":989603,"date":"2026-02-08T12:50:23","date_gmt":"2026-02-08T12:50:23","guid":{"rendered":"https:\/\/dpp-ecodesign.com\/?p=989603"},"modified":"2026-02-16T19:25:37","modified_gmt":"2026-02-16T19:25:37","slug":"esg-2-0-prelazak-od-ispunjavanja-formalnosti-prema-stvaranju-vrijednosti","status":"publish","type":"post","link":"https:\/\/dpp-ecodesign.com\/hr\/2026\/02\/08\/esg-2-0-the-shift-from-box-ticking-to-value-creation\/","title":{"rendered":"ESG 2.0: Prelazak od ispunjavanja formalnosti do stvaranja vrijednosti"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"989603\" class=\"elementor elementor-989603\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5ce0ae8 e-flex e-con-boxed e-con e-parent\" data-id=\"5ce0ae8\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"vamtam-has-theme-widget-styles elementor-element elementor-element-5f629a1 elementor-widget elementor-widget-text-editor\" data-id=\"5f629a1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Posljednjih godina ESG (okoli\u0161, dru\u0161tvena odgovornost i upravljanje) preobrazio se iz podru\u010dja uskla\u0111enosti i izvje\u0161tavanja u klju\u010dnu poslovnu strategiju. Tvrtke koje ESG vide kao priliku \u2013 a ne samo obvezu \u2013 sada stvaraju nove izvore prihoda, smanjuju tro\u0161kove i time ja\u010daju svoju konkurentsku prednost. I za mala i srednja poduze\u0107a (MSP) i za velike korporacije ESG otvara konkretne razvojne putove i postaje va\u017ean \u010dimbenik dugoro\u010dnog uspjeha.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1dd7d6e elementor-widget elementor-widget-heading\" data-id=\"1dd7d6e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">ESG vi\u0161e nije tro\u0161ak \u2013 to je poslovni model<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"vamtam-has-theme-widget-styles elementor-element elementor-element-7e052a0 elementor-widget elementor-widget-text-editor\" data-id=\"7e052a0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>ESG se \u010desto pogre\u0161no shva\u0107a kao regulatorno optere\u0107enje. U praksi, me\u0111utim, tvrtke koje aktivno primjenjuju odr\u017eive pristupe ostvaruju mjerljive poslovne koristi: ni\u017ee operativne tro\u0161kove zbog u\u010dinkovitog kori\u0161tenja energije, materijala i smanjenja otpada, bolji pristup financiranju, ve\u0107u lojalnost kupaca, lak\u0161e zapo\u0161ljavanje i zadr\u017eavanje osoblja te ve\u0107u otpornost na krize i prekide u lancima opskrbe. ESG stoga postaje novi okvir za stvaranje vrijednosti, a ne samo izvje\u0161tavanje ili uskla\u0111enost.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a91d431 elementor-widget elementor-widget-heading\" data-id=\"a91d431\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Okoli\u0161 (E): Dekarbonizacija kao izvor konkurentske prednosti<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"vamtam-has-theme-widget-styles elementor-element elementor-element-e2fac29 elementor-widget elementor-widget-text-editor\" data-id=\"e2fac29\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Najve\u0107e poslovne prilike trenutno proizlaze iz energetske tranzicije i u\u010dinkovitosti resursa. Tvrtke ula\u017eu u vlastitu proizvodnju energije, poput solarnih elektrana i modela dugoro\u010dnih ugovora (PPA), digitalnog nadzora i optimizacije potro\u0161nje, elektrifikacije procesa i voznih parkova, kru\u017enog gospodarstva i uporabe sekundarnih sirovina, kao i u smanjenje uglji\u010dnog otiska proizvoda.<\/p><p>Za mala i srednja poduze\u0107a to zna\u010di razvoj specijaliziranih rje\u0161enja ni\u017ee razine, poput mjernih sustava, optimizacije procesa i tehnologija recikliranja. Za velike tvrtke to uglavnom zna\u010di smanjenje tro\u0161kova, smanjenje rizika u opskrbi energijom i osiguranje ve\u0107e poslovne stabilnosti.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a7c5b66 elementor-widget elementor-widget-heading\" data-id=\"a7c5b66\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Dru\u0161tvo (S): Produktivnost, talent i stabilnost<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"vamtam-has-theme-widget-styles elementor-element elementor-element-2a4fa24 elementor-widget elementor-widget-text-editor\" data-id=\"2a4fa24\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Socijalni aspekt ESG-a vi\u0161e nije samo podru\u010dje ljudskih resursa, ve\u0107 va\u017ean \u010dimbenik uspjeha poslovanja. Tvrtke koje ula\u017eu u za\u0161titu na radu i zdravlje na radnom mjestu, uklju\u010duju\u0107i razli\u010dite dru\u0161tvene skupine, automatizaciju, kvalitetu poslova i dobrobit zaposlenika, posti\u017eu ve\u0107u produktivnost, manje bolovanja i ve\u0107u lojalnost zaposlenika. Socijalna stabilnost tako\u0111er postaje uvjet za dugoro\u010dni rast, povjerenje i prihva\u0107anje tvrtki u lokalnoj zajednici.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fd76bb1 elementor-widget elementor-widget-heading\" data-id=\"fd76bb1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Upravljanje (G): Podaci, transparentnost i pristup kapitalu<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"vamtam-has-theme-widget-styles elementor-element elementor-element-b07a709 elementor-widget elementor-widget-text-editor\" data-id=\"b07a709\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Uvo\u0111enjem europske CSRD direktive ESG postaje mjerljiv, usporediv i transparentniji. To otvara nova podru\u010dja razvoja: sustave ESG podataka, automatizirano izvje\u0161tavanje, sljedivost u lancu opskrbe te naprednu analitiku i upravljanje rizicima. Tvrtke s dobrim ESG profilom op\u0107enito imaju povoljnije uvjete financiranja i ve\u0107i su privla\u010dni za lak\u0161i pristup zelenim financijskim instrumentima za ulaga\u010de.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-28e9c50 elementor-widget elementor-widget-heading\" data-id=\"28e9c50\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Lanac opskrbe: Nova prilika za mala i srednja poduze\u0107a<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"vamtam-has-theme-widget-styles elementor-element elementor-element-6fca42b elementor-widget elementor-widget-text-editor\" data-id=\"6fca42b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Velike korporacije sve vi\u0161e prenose ESG zahtjeve na svoje dobavlja\u010de (obuhvat 3). MSP-ovi koji postanu odr\u017eivo pripremljeni time dobivaju pristup ve\u0107im klijentima, dugoro\u010dnim ugovorima i ve\u0107oj poslovnoj stabilnosti. U nadolaze\u0107im godinama odr\u017eivo orijentirani dobavlja\u010di imat \u0107e jasnu konkurentsku prednost.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-21dee19 elementor-widget elementor-widget-heading\" data-id=\"21dee19\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Gdje je najve\u0107a poslovna prilika (2025-2030)<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"vamtam-has-theme-widget-styles elementor-element elementor-element-56f758f elementor-widget elementor-widget-text-editor\" data-id=\"56f758f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Najbr\u017ee rastu\u0107a podru\u010dja ESG-a uklju\u010duju industrijsku dekarbonizaciju, energetsku u\u010dinkovitost i digitalizaciju, kru\u017eno gospodarstvo, ESG podatke i izvje\u0161tavanje, odr\u017eive lance opskrbe, odr\u017eive materijale, upravljanje vodom i resursima te dru\u0161tveni utjecaj i produktivnost. Ta \u0107e podru\u010dja oblikovati konkurentnost tvrtki u sljede\u0107em desetlje\u0107u.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4c4c3df elementor-widget elementor-widget-heading\" data-id=\"4c4c3df\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Zaklju\u010dak: ESG kao strate\u0161ka odluka<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"vamtam-has-theme-widget-styles elementor-element elementor-element-f3e2c82 elementor-widget elementor-widget-text-editor\" data-id=\"f3e2c82\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Za mala i srednja poduze\u0107a ESG prvenstveno zna\u010di specijalizaciju, inovacije i uklju\u010divanje u odr\u017eive lance opskrbe. Za velike tvrtke to zna\u010di transformaciju poslovnog modela, ve\u0107u u\u010dinkovitost i dugoro\u010dnu konkurentnost. Tvrtke koje ESG razumiju kao pokreta\u010d razvoja, a ne kao obvezu, stvorit \u0107e najve\u0107u vrijednost u nadolaze\u0107em desetlje\u0107u i postaviti standarde za odr\u017eivo poslovanje.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7543598 elementor-blockquote--skin-boxed elementor-blockquote--align-center elementor-widget elementor-widget-blockquote\" data-id=\"7543598\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"blockquote.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<blockquote class=\"elementor-blockquote\">\n\t\t\t<p class=\"elementor-blockquote__content\">\n\t\t\t\t\u201cSljede\u0107ih 1.000 jednoroga bit \u0107e odr\u017eivi, skalabilni inovatori \u2014 startupi koji poma\u017eu svijetu dekarbonizirati se i u\u010diniti energetsku tranziciju pristupa\u010dnom.\u201d\t\t\t<\/p>\n\t\t\t\t\t\t\t<div class=\"e-q-footer\">\n\t\t\t\t\t\t\t\t\t\t\t<cite class=\"elementor-blockquote__author\">Larry Fink, izvr\u0161ni direktor BlackRocka, 2022.<\/cite>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/blockquote>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"vamtam-has-theme-widget-styles elementor-element elementor-element-1b6d14b elementor-widget elementor-widget-text-editor\" data-id=\"1b6d14b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>#ESG #S odr\u017eivost # odr\u017eiv posao # stvaranje vrijednosti # poslovna strategija # odr\u017eivi rast # dekarbonizacija # kru\u017eno gospodarstvo # klimatska akcija # neto nula # korporativna odr\u017eivost # ESG strategy #CSRD #GreenTransformation #FutureOfBusiness #ResilientBusiness<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>ESG vi\u0161e nije paralelna inicijativa odr\u017eivosti niti zadatak izvje\u0161tavanja vo\u0111en uskla\u0111eno\u0161\u0107u. Postaje sredi\u0161nja prizmica kroz koju organizacije upravljaju rizikom, ja\u010daju otpornost i stvaraju dugoro\u010dnu vrijednost.<\/p>","protected":false},"author":1,"featured_media":989609,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"pagelayer_contact_templates":[],"_pagelayer_content":"","footnotes":""},"categories":[55],"tags":[54],"class_list":["post-989603","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-esg-trends","tag-esg-trends-2026"],"_links":{"self":[{"href":"https:\/\/dpp-ecodesign.com\/hr\/wp-json\/wp\/v2\/posts\/989603","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dpp-ecodesign.com\/hr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/dpp-ecodesign.com\/hr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/dpp-ecodesign.com\/hr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/dpp-ecodesign.com\/hr\/wp-json\/wp\/v2\/comments?post=989603"}],"version-history":[{"count":7,"href":"https:\/\/dpp-ecodesign.com\/hr\/wp-json\/wp\/v2\/posts\/989603\/revisions"}],"predecessor-version":[{"id":989612,"href":"https:\/\/dpp-ecodesign.com\/hr\/wp-json\/wp\/v2\/posts\/989603\/revisions\/989612"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/dpp-ecodesign.com\/hr\/wp-json\/wp\/v2\/media\/989609"}],"wp:attachment":[{"href":"https:\/\/dpp-ecodesign.com\/hr\/wp-json\/wp\/v2\/media?parent=989603"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/dpp-ecodesign.com\/hr\/wp-json\/wp\/v2\/categories?post=989603"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/dpp-ecodesign.com\/hr\/wp-json\/wp\/v2\/tags?post=989603"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}